Horrific. Apple has been eating Microsoft’s lunch in the public mindspace for what seems like years now, with the ‘I’m a Mac, I’m a PC’ ads doing a lot to push the Apple brand back into the mainstream. They portrayed the PC as confused and out of touch.

So, Microsoft release a couple of aimless, confusing ads with Jerry Seinfeld and are met with a resounding chorus of ‘Huh?’ from the geek crowd.

And what do they do next? They scrap the campaign and pretend it was all part of some master plan.

Good work, Microsoft. Nice way to not come across as confused and out of touch!